While most of us mere mortals have little chance of breaking the world record; soon we will be able to live vicariously through our TV sets with the London Olympics. Athletes on parade during the opening ceremony, will show off their sleek, colourful, functional and futuristic eye wear. Two of the world's leading sports designers, Oakley and Adidas, have a range of glasses that can be used for cycling, running, golf any other strenuous outdoor sports. The 2012 Olympics will feature sports sungla… Continue reading →

With the London 2012 Olympic and Paralympic Games fast approaching, iconic sports eyewear brand Oakley, an official sponsor of the event, has released a range of commemorative sunglasses for the events.The collection, instantly recognisable as Oakley due to signature features such as colourful frameless lenses and sport-inspired heavy duty structure, will include two Team GB performance styles, Radar Path and Flak Jacket, and two London 2012 active-lifestyle models, the heavier London 2012 Fuel … Continue reading →

Google's announcement that they are to make a set of augmented reality glasses in the near future under the name Project Glass got us really excited here at Direct Sight.

The project promises to change the way people view the world, offering a pair of spectacles with the ability to show you directions, co-ordinates, nearby places (and adverts) whilst you're viewing your normal everyday things.

Last night it was announced that Californian sunglasses company Oakley has been w… Continue reading →